After more than a hundred countries and what must now be thousands of hotel stays, people often ask me what makes a great hotel.
The truth is, it is rarely the marble lobby, the rooftop pool or the thread count of the sheets.
Those things certainly help.
What separates a good hotel from a memorable one is often found in the details. The things most guests never consciously notice, yet somehow remember long after they have checked out.
I’ve stayed everywhere from boutique countryside retreats to some of the world’s most celebrated luxury hotels. I’ve watched the Eiffel Tower sparkle from my suite at the Shangri-La Paris, enjoyed sunset cocktails overlooking Times Square at The Knickerbocker in New York, and spent countless evenings with a glass of wine gazing across the turquoise waters of Cala Galdana in Menorca.
Yet the hotels that stay with me are rarely defined by their buildings alone.
Within minutes of arriving, I can usually tell whether a hotel truly understands hospitality or simply provides accommodation.
The first clue is always the welcome.
Not whether somebody says hello, but how they say it.
At the best hotels, there is a sense of genuine warmth. You feel expected rather than processed. The team understands that people may have spent hours travelling and that the check-in experience sets the tone for everything that follows.
I’ve experienced this in many places. At Meliá Cala Galdana, where returning feels like being welcomed back by old friends. At The Star in Alfriston, part of Alex Polizzi’s collection, where charm and authenticity matter more than formality. Even in the heart of London at Meliá White House, where a busy city hotel somehow manages to maintain a sense of personal service despite welcoming guests from every corner of the globe.
Then there is the room itself.
I don’t immediately look for luxury.
I look for thoughtfulness.
Is there somewhere comfortable to sit with a morning coffee? Can I enjoy a quiet glass of wine before dinner? Has the room been prepared with genuine care?
The finest hotels understand that luxury is rarely about excess.
It’s about anticipation.
A chilled bottle waiting in the room. Fresh flowers on arrival. Housekeeping that notices what you’ve used and quietly replenishes it without being asked.
These details are subtle, but they tell a story about the standards behind the scenes.
One of the things I have come to appreciate most over the years is how different hotels create completely different emotions.
The Shangri-La Paris delivers grandeur and elegance in a way few properties can match.
The Knickerbocker captures the energy and excitement of Manhattan.
Lago Resort Menorca offers a more relaxed Mediterranean rhythm where days seem to slow down entirely.
The Harbour Beach Club in Salcombe combines understated luxury with some of the finest coastal scenery in England.
Yet despite their differences, the best hotels all share something remarkably similar.
They make guests feel looked after.
Not managed.
Not processed.
Looked after.
As someone who enjoys discovering local wines wherever I travel, I often judge a hotel by how it embraces its destination. The finest properties don’t try to create a bubble around their guests. Instead, they celebrate where they are.
A hotel in Menorca should feel different to a hotel in Edinburgh.
A hotel in New York should feel different to one in rural Sussex.
The greatest hotels become ambassadors for their destination.
Many of my favourite travel memories aren’t famous landmarks.
They’re evenings spent discussing wine recommendations with a knowledgeable sommelier.
They’re breakfasts that linger into late mornings because nobody is rushing you.
They’re conversations with passionate staff who genuinely love where they live.
They’re moments on a balcony, terrace or rooftop as the sun disappears and another bottle is opened.
After thousands of hotel stays, I’ve realised that hospitality isn’t measured in stars.
It’s measured in memories.
And more often than not, it’s the little things that create the most lasting impressions.
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